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You are newly appointed to the communications team for a reputable, multi-faceted philanthropic organization, Momentum for Better. The current task for your team is to create a brand-new campaign that promotes Diversity, Equity, and Inclusion. To kick off this campaign, you have been asked to develop a mood board presentation and written summary that you will present to leadership at the upcoming annual meeting.
You are reminded that a mood board is a deliverable—a collage of images, colors, patterns/textures, and text—that visually describes the intended look & feel of the campaign.
You DON’T need to be an artist or designer to create a mood board, but you DO need to have a keen understanding of what various visuals communicate and how they make people feel. Keep in mind the various ways that you analyzed and evaluated visuals throughout this course.
Mood Board Presentation
Once you’ve finished creating your mood board presentation, you need to write a detailed summary explaining why you chose the visuals that you did. Your summary should include the following:
Each section must contain 2–3 full paragraphs explaining your chosen images in detail. Keep in mind how you’ve analyzed and evaluated visuals throughout this course. Connect them to the overarching message of Diversity, Equity, and Inclusion. You’ll be graded on your ability to defend your choices and clearly articulate your analysis.
Submit a PowerPoint presentation (PPTX) and Microsoft Word document (DOCX).
NOTE – Be sure the documents display proper grammar, spelling, punctuation, and sentence structure.
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