Thank you very much. You did an excellent job on the power point presentation. Thanks!
Question 2: Product offering and targeting (30 marks, 300 words)
A. Discuss the three levels of a product by using StarbucksÃ¢â‚¬â„¢ Vanilla Latte as an example. (15 marks)
B. Discuss the four targeting strategies. Which targeting strategy does Starbucks use for its Vanilla Latte beverage? Justify your answer. (Check Starbucks website if you are not familiar with this product) (15 marks)
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